


Image drawing for event: Atomiade 2018
Client: JRC Ispra Sport , Varese
It took place for the first time in Italy in Varese at its sixteenth edition, the 2018 Atomiade of the Olympic Games of Research Centers. The athletes, coming from 38 Institutes from all over Europe, competed in about thirty sports disciplines in a three-day event in the fabulous natural setting of woods and lakes of the Prealps. An event that involved about 1500 participating athletes, plus journalists, collaborators and companies from the sports world.
The symbol designed for the event is made up of 6 colored bands, a sort of stage where
each color has a relationship with the sports competition. Light blue is water, red represents passion/strength, yellow/gold is energy, green is nature, orange is strength of will, gray, rigor and discipline. The brand has several constructions that, while maintaining a strong identity and recognizability, have allowed its use with great flexibility in different contexts, such as banners, t-shirts, flyers, signage, merchandising, maps and communication on social networks.
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