Ulldecona is a municipality in the province of Tarragona in Spain, where cave paintings were found and declared a UNESCO World Heritage Site in 1998.

The territory had great potential and the municipality wanted an attractive brand to
promote tourism. Having identified the strengths and the different offers available, a "transformist" brand was created with different declinations associated with the places to visit.
The symbol is composed of organic shapes of different colors, an imaginary journey through the history of those places. The image has been used in many applications commissioned by the local tourism board: leaflets, brochures and merchandising.

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